London, Feb 1 (IANS) The British Broadcasting Corporation (BBC) has clinched a four-year deal to broadcast video coverage across its website of all major International Cricket Council (ICC) tournaments in Britain.
The deal allows the BBC to show video clips, end-of-day round-ups, digital preview programming features and archival material in the United Kingdom.
Major events will include the World Twenty20, Champions Trophy, Women’s World Cup, and the 2019 World Cup.
Video will be used to enhance coverage on all digital platforms, mobile alerts and on an enhanced live page.
“We’re very pleased to announce this new agreement with the ICC, which is all about free-to-air accessibility and bringing the best of cricket to as wide an audience as possible across the UK,” Barbara Slater, director of BBC Sport, was quoted as saying by BBC on Monday.
“The online rights will complement our live radio commentary portfolio and popular online offering, giving UK audiences video of the best of the action wherever they are.”
ICC finance and commercial affairs committee chairman Giles Clarke said, “The ICC is delighted to partner with BBC Sport in the United Kingdom, which is widely respected and followed due to its ability and resources to produce high-quality cricket content.”
The 2017 Champions Trophy and Women’s World Cup, as well as the 2019 World Cup, will all be staged in England and Wales.
