Covid-19 or No Covid-19, Ice Cream Lovers Still Crave for ‘Ideal’s’! Three Shacks Now Open for Dining

By
Alfie Dsouza, Team Mangalorean.
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Covid or No Covid, Ice Cream Lovers Still Crave for ‘Ideal’s’! 3 Ideal Ice Cream Shacks- PABBAS (IDEAL) ICE CREAM PARLOUR-LALBAGH-Ph :8277073444; IDEAL CAFE, OPP SHARAVU TEMPLE, G T ROAD Ph: 8277071444; and IDEAL PARLOUR, G H S ROAD Ph: 8277072444I Open for Dining from 1 September. “I Scream, You Scream, We All Scream for Ideal Ice Cream”- and it’s a FACT and not GIMMICK! And the proof is the long queue of IC-Lovers and delivery boys of Zomato and Swiggy waiting to pick up their popular Ideal Ice cream order.

Mangaluru: A lot of rumours and misinformation is being circulated recently that is creating havoc among people. One such erroneous information that is going around is to avoid frozen desserts or ice creams. But WHO (World Health Organisation) and UNICEF have clarified that no types of ice cream or frozen foods can spread the virus and that there is no scientific evidence to support that claim. What to eat, what not to eat are the most asked questions by everyone around the world during this COVID-19 pandemic. As per the statement released by IICMA (Indian Ice cream Manufacturer’s Association) Reassures That Ice Creams or Frozen Desserts Do Not Cause COVID-19.

To avoid all such falsified information, The Food Safety and Standards Authority of India (FSSAI), the food safety regulatory body of India, has clarified that any ice cream, frozen food, and food served cold/chilled does not spread the coronavirus.    (Ref:   https://www.fda.gov/news-events/press-announcements/coronavirus–covid-19-supply-chain-update ). IICMA requests people not to fall prey to wrong information and happily consume one’s favourite flavours of ice creams in this scorching summer like always. These frozen desserts will surely light up one’s mood and make one happy during these tough times. IICMA urges everyone to maintain hygiene, wash hands often, wear a mask while travelling in crowded places, eat balanced diet food, exercise, and most importantly to absorb information only from reliable sources. To learn more about  IICMA log on to : http://iicma.


And locally here in Mangaluru, hard core Ice Cream lovers giving no heed to all these fake news have been patronizing Mangaluru’s Renowned Ice Cream brand ‘Ideal Ice Cream’, during the pandemic- and Team Mangalorean had interacted with a bunch of these Ideal’s patrons, and got their testimonies. Mahesh Appaiah from Virajpet said, “Me and my family came to Mangaluru to attend a wedding, but more than gracing the wedding, trying Ideal’s gadbad was our main intention- and we are happy and satisfied, that our crave for the Best Ice Cream is fulfilled “. “I don’t believe that Ice Cream increases the chances of Coronavirus, since I have been eating lots of Ideal ice Cream, even during and after lockdown. It does boost my immunity??” said 59-year-old Srinivas Pai. Mrs Veenitha Pinto said “I am here at Pabaas, twice or three times a week to pick up ice creams for my children, and they can’t stay away from Ideal Ice Cream- they would skip having their meals but not Banana Split or Sundaes from Ideal’s”. Well said by these citizens, and what they said is true. Managing Partner of “Ideal Ice Cream”, Mukund Kamath said, “Our customers who don’t believe in all the false news about spreading of virus by eating ice cream, have been still buying our products . Even though the business is slower due to lockdown, than our earlier regular days when families and friends used to dine at our Ice Cream parlours in town, but we are happy with our take-away orders, at three of our locations. We are thankful to our customers for believing in our products, and still patronizing us during this pandemic. As of today we have resumed our dine in service at three locations to serve our patrons “.

L- R : Mukund Kamath (Managing Partner) and Y Prabhakar Kamath (Founder) of Ideal Ice Cream

And during this treacherous lockdown to contain Covid- 19, for Mangaloreans to stay away from enjoying the delicious Award Winning Ideal Ice Cream flavours has been a sad moment- but those who are really craved for Ideal Ice Creams were still enjoying them by taking them home or ordering them through delivery firms like Zomato, Swiggy and others. Who can stay away for a long-time by not having the “Gadbad ice-cream”, which is the most popular ice-cream in Mangaluru city. You can ask anybody about this flavour- and they will all give a thumbs Up! Since the beginning, innovation has been a mainstay of Ideal Ice Cream and the famous Ice Cream concoction ‘Gadbad’ bears testimony to this. Ask anyone what Ideal Ice Cream is most famous for and you will get the answer ‘Gadbad’. What’s significant about Ideal Ice Cream is that it is 100% vegetarian. No egg is used. Just pure fresh milk, cream and a secret formula that remains within the family.


Having bagged bagged eight Awards-3 Best in India,4 Gold/1 Silver in Great Indian Ice-Cream Contest , Ideal Ice Cream- a Mangaluru City based Ice-Cream Company is always on the go- and has continuously been winning awards from the year 2008, and the year 2017 it has been phenomenon with the company winning more awards than the previous years. And with the company slogan ” Milky Way To Your Heart”- no doubt that Ideal Ice Cream has reached millions of their customers locally, nationally and internationally. And Mangalorean should be proud of this Mangaluru based Ice cream Company bagging awards nationally among other big Ice Cream Companies in India- and at same time serving Ice Cream lovers the best ice creams and other frozen treats they are craving for.

Mangaluru is truly the pearl of the Arabian Sea and guardian of the West Coast. It is a land of exquisite cultures, charms and cuisines. A perfect blend of the traditional and the modern, it attracts thousands of visitors every day all year round. There are so many exciting things to see and visit in the cosmopolitan city, but undoubtedly, any visit to the city would be considered incomplete without relishing Ideal Ice Cream. The First Ideal Ice Cream Parlour started right in the heart of the city by visionary and entrepreneur, S. Prabhakar Kamath, was carried on further by his son, S. Mukund Kamath, and ever since then, Mukund has taken the brand to a new level, expanding the business, experimenting and exploring new territories.

The Ice Cream that first revolutionized the Ice Cream scenario in Mangaluru in 1975 continues to do so until today. The emerging new face of their packaging with its ever vibrant colours and corporate feel reiterates our efforts to not only match up to their customer’s expectation, but exceed it. With a wide assortment of delicious Ice Creams in almost 40+ flavours, they have achieved market leadership status in the category of Flavoured Ice Creams in India. Ever since Ideal’s Parlour on Market Road in Mangaluru was started on May 1, 1975 with 14 flavours- the rest was history. Their Ice Cream so tantalized the taste buds of Mangaloreans that people were willing to wait in queue, just to get a chance to savour the Ice Cream. With the growing demand, expansion was inevitable. Today, Ideal has five parlours in Mangaluru city, one of which is the largest Ice Cream parlour in the country.

In recent time, Ideal Ice Cream has diversified its product portfolio to include a number of retail products. These include Ice Candies, Choco-bars, Ice Lollies, Choconutz, Ice Cream Cones, Ice Cream Sundaes and Cups in a variety of flavours. To this day, Ideal Ice Cream remains committed towards developing exceptional new super premium Ice Cream experiences, releasing new flavours every year. And it was Mukund Kamath who inherited a thriving Ice Cream business from his father S. Prabhakar Kamath, who started two ideal Ice Cream Parlours, Ideal Cafe in 2011, and Pabbas in 1996.

Perhaps Mukund’s well-rounded personality provides him the impetus to foresee trends and steer the business towards accomplishments. It is no wonder that he has been felicitated, being a young entrepreneur by several reputed institutions. “I inspect and taste every product of ours before it is marketed, so that I am confident it would bring good reviews and compliments. Apart from the suggestions and ideas from our friends and customers for our accomplishments, our employees and marketing department have played a vital role in the success of our company. All our employees are very passionate, dedicated and committed, and along with their hard work -the result is that we were able to bag many prestigious awards. My heartfelt thanks to all of them. We have taken our customers suggestions and comments seriously, to make our products attain good quality and customer satisfaction. In fact, it has helped us to grow exponentially and to consistently deliver the signature taste of Ideal Ice Cream that you have come to associate with and expect from us. To our esteemed customers, my sincere and heartfelt thanks- you are also a part of our success and achievement” added Mukund Kamath.

So now that the Lockdown Covid-19 is quite relaxed in 4:0 fear is still on, don’t follow up on false news that eating Ice Cream will spread Covid-19, instead pick up your phone and call or use your computer or smartphone- and order your favourite Ideal Ice Cream, and keep your tradition going, or as of TODAY ( 1 September) you can visit the three Ice Cream parlours mentioned below, where you dine and enjoy your favourite Ice Cream, Juice or shakes. And like they say, “I SCREAM. YOU SCREAM. WE ALL SCREAM for IDEAL ICE CREAM”- let it be that way, even during the pandemic.

YOU CAN STOP BY AT THE FOLLOWING THREE IDEAL ICE CREAM SHACKS FOR DINE IN SERVICE and EVEN TAKE- AWAY ORDERS OR CALL IN AND PLACE YOUR ORDER DIRECTLY OR THROUGH ZOMATO OR SWIGGY

PABBAS (IDEAL) ICE CREAM PARLOUR-LALBAGH, MANGALURU–8277073444

IDEAL CAFE, OPP SHARAVU TEMPLE, G T ROAD, MANGALURU- 8277071444

IDEAL PARLOUR, G H S ROAD, MANGALURU- 8277072444

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