Godrej Locks Galore inside DC Design Bus
Godrej Locks Galore inside Custom made new DC Design Bus costing around Rs 7 Crore, and it is parked for public viewing at Nehru Maidan from 3:30 pm till 5:30 pm today (1 Aug 2016)
Mangaluru: The future of the locking solutions market is in for a sea change with the introduction of Mobile Experience Centre – MEC-3 launched by Godrej Locking Systems and Solutions. DC Design is a well-known firm in India, which specializes in modifying interiors and exteriors of cars and buses. Their clients also include politicians, film stars, successful businessmen and prominent personalities. One of their latest creation is a bus, which they have created in association with Godrej Locking Systems.
In association with DC Design, MEC-3 was flagged off last April 2015 in Goa, by Shyam Motwani, Executive Vice President and Business Head at Godrej and Boyce Mfg. Co. Ltd and Prasad Prakash Gupte, General Manager, IMC and Trade marketing. This specially made DC Design bus, called MEC-3 has been travelling across the country, and has made stopovers at major metros such as Mumbai, Pune, Ahmedabad, Nagpur, Raipur, Bangalore, Hyderabad, Chennai, Kochi and Vizag- and today in Mangaluru. The initiative is to draw attention to this design led innovation that has changed the locking solution market.
DC Design collaborating with Godrej and Boyce offers viewers a touch and feel experience to this new range of locking solutions. MEC-3 is the third in the series of mobile experience centre launched by Godrej and Boyce which along with Dilip Chhabria of DC Design is sure to offer a unique opportunity to both private buyers and key influencers in the market.
About Dilip Chhabria and his vision, It takes a special kind of zeal to follow your vision, but it takes, even more, courage to close down a successful business to pursue a bigger dream. This journey begins in 1983 when Dilip Chhabria returned to India after spending a year at General Motor’s Design Center in Detroit. Having studied Transportation Design at the prestigious Art Center College of Design in Pasadena, California, his experience in the car mass-production business soon made him realize that his passion lay in developing and designing unique creations. He took the entrepreneurial plunge and started creating automotive accessories for the mass market. They say passion breeds its own success and soon enough DC’s accessories became a favourite for automotive enthusiasts. Within a decade it became the largest accessory manufacturing outfit in the country. But this canvas wasn’t big enough for DC. From the start, he knew that his goal was to design a whole car and not just some of its parts.
Speaking to Team Mangalorean, Rakesh Rakesh Kamath-Associate Manager, Godrej Locking Solutions and Systems Ltd., Mangaluru region said, “We are pleased to announce the vehicle called Godrej MEC, which is designed by Dilip Chabaria (DC Designs). Rs 7 Crore has been spent to make this MEC vehicle which travels across the country. The team aims to take the locking systems a notch higher to more advanced and fashionable looking designs. Set to appeal to architects, interior designers and contractors, these new state of the art designs in the locking system segment will be ideal both for residential and commercial establishments and also includes electronic smart locks and customized locks produced for industry specific applications.This will be first time such vehicle will be coming to Mangaluru”.
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