Kanara Chamber of Commerce & Industry (KCCI) unveils “Let’s Fight Back Together” campaigns for Covid-19 Awareness
Mangaluru: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID-19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru
Considering this, the KCCI found an immediate need to bring awareness among the people. Indian Red Cross Society. Dakshina Kannada and Rotary Mangaluru too expressed their interest to support the Campaign. The theme of the Campaign was decided to be “Let’s Fight Back Together”. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangaluru City. The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community.
All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign. The soft copy of the press release and photographs (both in Kannada and English) are attached herewith for your kind perusal and information.
Submitted by : Isaac Vas, President, KCCI