New Delhi, April 5 (IANS) The ‘serial kisser’ tag does not seem to leave actor Emraan Hashmi, but he says since every actor is kissing on the big screen, it should not be considered his ‘X’ factor.

“Kissing is the most done thing right now for me. Every actor is doing it nowadays. So, it can’t be a kind of ‘X’ factor for me,” Emraan told IANS.

The 36-year-old, who was in the capital to promote his forthcoming sci-fi film “Mr. X” with his co-star Amyra Dastur, feels his movies are now catering to the family audience, because of which newcomers are not worried about pairing with him on screen.

“Now, I guess newcomers will be less intimidated to work with me and they would know that family audience could watch it. So as I posed for so many (intimate) scenes (in past films), there are only a couple of them in this one,” added the actor, who has locked lips with actresses in films like “Murder” and “The Dirty Picture”.

However Amyra, who made her debut with 2013 “Issaq” did not seem satisfied with Emraan’s answer, and gushed: “I think he will always be known as a serial kisser.”

Asked why experienced actresses in B-town are afraid of working with Emraan, Amyra said: “All the other heroines are very scared of him. So, as newcomers you have to say ‘yes’ to star opposite him. But I think it becomes a great opportunity for young actors to get relaunched opposite such an experienced actor in a film that has got a U/A certificate.”

Emraan will be seen as an invisible ATS officer in “Mr. X”.

“I have never really played a character like Mr. X, which has the 3D format. I have done 3D films before but this concept of invisibility is new to me. The space of action, thrills, bit of suspense…it’s a different kind of a film as I’ve never explored this genre at all,” said the father of one.

Directed by Vikram Bhatt, “Mr. X”, which also stars Arunoday Singh in a key role, will release on April 17.