Lahore, Nov 17 (IANS) The Pakistan Fashion Design Council (PFDC) has announced that its ninth consecutive PFDC Sunsilk Fashion Week (PSFW) will be held here March 10-13 next year.

The three-day extravaganza will mark the fourteenth fashion week initiated by PFDC and is a direct manifestation of the Council’s commitment to sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry, said a statement.

The aim of the event is to define and present luxury/pret, high street and lawn/voile trends for 2016, focusing specifically on fashion for the regions’ long hot summer months.

The fashion week will prompt textile sector, high-street and fashion associates to grow in their engagement of the platform to launch new collections and campaigns. To this end, continuing with the structured approach to fashion showcases, the PFDC team builds on their commitment to three distinct platforms within PSFW, with separate and dedicated showcases by luxury/prêt designers, high-street brands and textile houses.

The PFDC will announce participating fashion designers, textile and high-street brands in February.