Max Fashion Launches its first Store in Udupi
Udupi: Max Fashion, India’s leading fashion brand, launched its first store in Udupi at the City Center Mall on July 19. The one-stop fashion shopping destination was inaugurated by Piyush Sharma, AVP, Max Fashion (Karnataka and Goa).
Speaking on the occasion Sharma said, “We are excited about the grand opening of the Max Store. This is our 45th store in Karnataka and Goa. We believe that the market is ideal for our brand which sets the newest styles and trends. So please come and be astonished at Max. Max look good, feel good.”
Max Fashion unveiled and exclusive ‘GenMe Collection’ which is for the youth of today. The collection unveils the fresh update from revisiting 90’s vibes to craft a young and vibrant collection which is fun and playful. With its new GenME Collection, the brand aims to make fashion all about the individual. The campaign thought for GenME is derived from the attitude of today’s youth, the insight is driven form the fact that younger people don’t want to be labeled, defined or categorized in a certain way. The Back-to-College and Check-Mate range reflect an attitude which is urbane and peppy. Classic Varsity colours are merged with ice washed indigo pieces to recreate a nostalgic feel. When it comes to college wear, comfort is the main key, thus cool comfy high street styles take the center stage.
You may look forward to checkered jumpsuits, corduroy jackets, contrast stitch paper bag pants, stretch pique polo tees, sporty side taped joggers, statement shoes, quilted backpacks, corduroy dungarees, ice washed denims, tripped sweatshirts colour block bodycon dresses and much more as a part of their youth collection.