Los Angeles, Aug 1 (IANS) Singer Mylie Cyrus is the new face of the makeup company’s Viva Glam lipstick and tinted “lipglass”, aimed to help AIDS patients as every sale will go towards MAC AIDS Fund.
Along with the advertisment for the new campaign, Cyrus shared: “Help to end AIDS with my new @MACcosmetics #VIVAGLAM lipstick available online in North America on 9/8.”
The “Wrecking ball” hitmaker is seen sporting a long platinum blonde hairdo in the advertisement, along with the MAC lipstick, a pair of tiny shorts and an off-the-shoulder crop top, femalefirst.co.uk.
Other celebrities who have launched exclusive Glam product lines in the past include Sir Elton John, Nicki Minaj, Ricky Martin, Lady Gaga and Rihanna – who raised over $50 million for the MAC AIDS Fund.