Organic Vegetables to your doorstep
It’s not easy going completely organic. The grocery store down the road is more accessible than the organic store some distance away. It’s easier to pick up vegetables from the department store on the way back home from work than wait for vegetables to arrive at the weekly organic market in the neighborhood. But, it is all changing — you can now get exotic greens delivered to your doorstep.
Door 2 Door Organics, a dial-in delivery initiative, provides a range of organic vegetables and fruits. Rajesh R, ECO – Friends Group Mangalore has introduced the concept of a ‘weekly farm box’. Customers can choose from the small, medium, and large farm boxes, with vegetables such as onions, tomatoes, potatoes, cucumbers, carrots and more.
ECO – Friends Groups has a team of 20, and have a different list of vegetables for each week. “We also provide a recipe that can be tried out using one of the vegetables in our farm box,” he explains.
“The only way to gain a good customer base for organic food is by promising people a regular supply at a reasonable price,” says Rajesh. “The cost of production of organic food is high and there are instances where farmers are forced to mix organic vegetables with the regular varieties and sell it at rock-bottom prices,” he adds.
For a weekly subscription of Rs 275.00, customers will get a basket of five greens home-delivered every week. This will include two bundles of traditional greens such as palak, Mint, Meethi Leaves and Ceylon pasalai; one bundle of dressing greens such as lemon grass, basil and one bundle each of ‘ancient’ and ‘exotic’ greens.
Organic vegetables do not look as colorful as regular varieties. They cook faster and taste better.
Reworking the inefficient farmer-vendor-customer chain through innovation and technology in Mangalore a startup, ECO Friends Group is showing how the ‘farm to home’ route can be neatly tweaked to benefit everyone!
The new model had to avoid the middlemen, who control the traditional system without adding much value and often create artificial gaps between demand and supply. It also had to address concerns of the product: Perishability, seasonality, bulkiness, …
Organic chillies are extremely spicy while ginger has a strong, rich flavor.
Man Mohan Churya says that more people are signing up for their services.
“They feel their refrigerator smells different — a raw, earthy fragrance,” adds Rajesh.
His team is working on software to perfect their system and plans are on to launch an app.
For Booking ‘weekly farm box’
Call on: 9972237055
