TAPMI and M.A.D to organize ‘BRANDSCAN’- a Fair for a Good cause
T.A Pai Management Institute (TAPMI), Manipal presents ‘BRANDSCAN 2016’ – a Fair for a Good Cause, in association with Make A Difference (MAD) at KMC Greens, Manipal on 13th November.
Manipal: BrandScan has joined hands with an award-winning all Indian organisation called Make A Difference, which mobilizes young leaders towards ensuring equitable outcomes for children in shelters. As part of the event, a “Walkathon” will be held on 8th November 2016, at 5:30 PM from KMC Food court. All proceeds from the event will go towards providing equitable outcomes for children for children in shelters
The Event :
TAPMI’s ‘Brandscan’ is a unique annual Market Research fair conducted by the students of TAPMI, under the guidance of expert faculty and with the active support of industry professionals. For 23 years, BrandScan has been TAPMI’s platform to establish live and active industry-institute working relations. It provides the professional platform to research on live projects from companies, by collecting data from customers, analyzing, interpreting, and thus providing insights to companies based on the data. The uniqueness of BrandScan lies in its methodology – by eliciting unbiased and natural responses of customers, through innovative and vibrant data collection methods.
Over the years, BrandScan has conducted market research using disguised games, for companies in various industries such as Consumer Durables, FMCG, Banking and Financial Services, Advertising & Media, Hospitality Services, Hospital Services, Lifestyle etc. Some of the reputed clients include Hindustan Unilever, Apple, Titan, Citibank, Airtel, Reebok, Samsung, Cadbury’s, Nestle, ICICI, Amul, FlipKart, Fastrack, P&G, Lakme, TVS Motors, MRF, India Today and Zee TV. BrandScan organizes this type of research in three formats – Rural, Semi-Urban and Urban settings. Each year, around 20 projects from such companies are taken up for study, and research in the three formats are conducted at Kundapura, Manipal and Bangalore respectively, during the months of October-November. In all the formats, the event takes place in the form of a fair with games, fun and frolic for the visitors. It is organized as a fun fair extravaganza by conducting competitions for children, and with events like music bands, dance performances and fashion shows. Long before the main events, promotional activities are carried out on large scale in the form of marathon, road shows, promotional posters put up across the city and on social media to attract crowd.
