UAE Exchange awarded by DED for its dedicated Arabic counters
Award highlight’s brand’s commitment to diversity and effectively serving its Arab clients
Abu Dhabi: Global remittance, foreign exchange and payment solutions brand UAE Exchange has been awarded by the Dubai Department of Economic Development (DED) for the use of Arabic language through its dedicated “Hayakum” counters.
The award was presented by the DED’s Executive Director of Commercial Compliance and Consumer Protection Mohamed Ali Lootah to the UAE Exchange Country Head for the UAE Abdel Kareem Alkayed, in a ceremony at the brand’s Head Office in Al Qusais.
The Hayakum counters were launched in early 2015 to cater for Arabic customers, and are manned by skilled Arabic-speaking service personnel. The initiative has seen UAE Exchange gain traction with Arab audiences, with surveys showing an increase in customer satisfaction. The counters have been responsible for an XX % increase in Arab customers patronising the brand.
“We value UAE Exchange commitment to customer service, and its initiatives to better serve its Arabic-speaking clients. This is the sort of innovation that raises service standards across the board and translates to business success. We felicitate UAE Exchange on its efforts to meet the needs of Arabic speakers in the UAE,” said Lootah on the occasion.
40% of the clients served by the Hayakum counters are Egyptian, with Jordanians making up 20% of the total, and other Arab nationalities accounting for the remaining 40%.
“We are very pleased to have our customer service efforts recognised by the DED. Our staff members are multi-lingual and have been trained to help customers in languages they are comfortable with. Our dedicated Hayakum counters acknowledge the importance of fluent Arabic when dealing with customers. UAE Exchange is committed to gaining market share among our Arabic speaking audiences, and initiatives like the Hayakum counters are part of our ongoing efforts to make the Arab demographic choose us as a financial partner of choice,” said Alkayed while accepting the award.
The award follows on top of the UAE Exchange winning the coveted Emiratisation Award from the Ministry of Economy in September last year. The award was presented by the Minister of Economy H.E Sultan bin Saeed Al Mansouri in recognition of the brand’s leadership in recruiting UAE nationals for operational roles.
About UAE Exchange
UAE Exchange commenced its operations in 1980. Today, it has grown into a leading global remittance, foreign exchange and payment solutions brand. Headquartered in Abu Dhabi, the brand has spread its footprint worldwide. With close to 800 branches across 31 countries in 5 continents, it has emerged as the widest globally networked remittance brand.
A Strong correspondent banking relationship with over 140 global banks and smart technology add to its might. Over 9000 professionals, representing 40+ nationalities, strive to achieve excellence and bring delight to more than 15 million customers worldwide.
UAE Exchange is an ISO-certified brand and a member of prestigious global associations, recognised and awarded for its quality and business excellence.
For more information about UAE Exchange, visit www.uaeexchange.com.